Cookie Policy

What They Are

Strictly necessary cookies are essential for our website and platform to function correctly. Without these cookies, core services — including user authentication, security validation, and session management — cannot operate. These cookies do not collect personal information for marketing purposes and cannot be disabled without breaking fundamental platform functionality.

Why We Use Them

We use strictly necessary cookies to:

• Authenticate your identity when you log into the ERP Group platform
• Maintain your secure session throughout your active use of the platform
• Validate your security token to prevent unauthorised access
• Enable load balancing across our server infrastructure to ensure platform performance
• Remember your cookie consent preferences so we do not show the consent banner on every page

Examples of Strictly Necessary Cookies

Can You Disable Them?
No. Strictly necessary cookies cannot be disabled through our cookie preference centre because doing so would prevent you from using core features of the ERP Group platform — including logging in, accessing your dashboard, and processing transactions. You may be able to block these cookies through your browser settings, but doing so will result in the platform not functioning correctly.

What They Are

Performance and analytics cookies collect information about how visitors use our website and platform — which pages are visited most frequently, how long users spend on different features, which buttons and links are clicked, and where users encounter errors or drop off. This information is used to improve our platform's performance, usability, and content — making ERP Group better for all users over time.

Why We Use Them

We use performance and analytics cookies to:

• Understand which features of the ERP Group platform are most used and most valued
• Identify pages where users experience difficulty or confusion
• Measure the effectiveness of new features after platform updates
• Track platform loading speed and performance metrics
• Monitor error rates and system health indicators
• Understand how users navigate between different modules of the platform

Analytics Tools We Use

Google Analytics 4
ERP Group uses Google Analytics 4 to analyse website traffic and user behaviour on www.erpgroup.in. Google Analytics collects anonymised data about page views, session duration, traffic sources, device types, and geographic location. This data is processed by Google on ERP Group's behalf. Google Analytics data is anonymised — it does not identify individual users personally.

You can opt out of Google Analytics tracking across all websites by installing the Google Analytics Opt-Out Browser Add-on available at tools.google.com/dlpage/gaoptout.

Internal Platform Analytics
ERP Group's own analytics systems collect usage data within the platform — tracking feature adoption, module usage patterns, and workflow completion rates — to inform product development decisions. This internal analytics data is associated with your account but is used only for platform improvement purposes and is never sold to third parties.

Examples of Performance Cookies

Can You Disable Them?
Yes. You can disable performance and analytics cookies through our cookie preference centre accessible via the cookie consent banner on our website. Disabling these cookies will not affect your ability to use any feature of the ERP Group platform — it will only prevent us from collecting usage data to improve the platform.

What They Are

Functionality and preference cookies remember your personalised settings and choices — allowing the ERP Group platform to provide you with an enhanced, customised experience based on your previous interactions and stated preferences. These cookies make the platform more convenient and efficient to use on repeat visits.

Why We Use Them

We use functionality cookies to:

• Remember your language and regional preferences for the platform interface
• Remember your dashboard layout and customisation preferences
• Maintain your selected date format, currency display, and number format preferences
• Remember your recently accessed modules and reports for quick navigation
• Store your notification preferences and alert settings
• Remember the last company or branch you accessed in a multi-company account setup

Examples of Functionality Cookies

Can You Disable Them?
Yes. You can disable functionality cookies through our cookie preference centre. However, disabling these cookies means the platform will not remember your personalised settings between visits — you will need to reconfigure your preferences each time you log in.

What They Are

Marketing and targeting cookies track your browsing behaviour across websites to build a profile of your interests and deliver relevant advertisements. These cookies are set by our advertising partners — including Google Ads and LinkedIn — to show you ERP Group advertisements on other websites and social media platforms after you have visited our website.

Why We Use Them

We use marketing cookies to show relevant ERP Group advertisements to visitors who have previously shown interest in our platform — a technique known as remarketing or retargeting. We also use these cookies to measure the effectiveness of our advertising campaigns — tracking how many website visitors came from specific advertisements and whether they subsequently booked a demo or started a free trial.

Marketing Tools We Use

Google Ads Remarketing
ERP Group uses Google Ads remarketing to show advertisements to previous website visitors as they browse other websites in the Google Display Network. Google uses cookies to identify previous visitors and serve them relevant ERP Group advertisements.

LinkedIn Insight Tag
ERP Group uses the LinkedIn Insight Tag to track conversions from LinkedIn advertising campaigns and to enable LinkedIn to serve relevant ERP Group advertisements to professionals who have visited our website.

Meta Pixel (Facebook/Instagram)
ERP Group may use the Meta Pixel to track website visitor behaviour and enable Meta to serve relevant ERP Group advertisements on Facebook and Instagram to visitors who have shown interest in our platform.

Examples of Marketing Cookies

Can You Disable Them?
Yes. Marketing cookies require your explicit consent and can be disabled through our cookie preference centre at any time. Disabling marketing cookies will not affect your use of the ERP Group platform in any way — it will only prevent us from showing you ERP Group advertisements on other websites and platforms.

When you first visit www.erpgroup.in, you will see a cookie consent banner at the bottom of the screen. This banner provides a clear summary of the cookies we use and gives you the following options:

Accept All Cookies — You consent to all four categories of cookies described in this policy — strictly necessary, performance, functionality, and marketing.

Reject Non-Essential Cookies — You consent only to strictly necessary cookies. All performance, functionality, and marketing cookies will be blocked.

Manage Cookie Preferences — You access our detailed cookie preference centre where you can enable or disable each cookie category individually according to your own preferences.

Our cookie preference centre allows you to make granular choices about which categories of cookies you accept. You can access the preference centre at any time by clicking the "Cookie Settings" link in the footer of our website. Your preferences are saved and remembered for 12 months — after which we will ask for your consent again.

You can withdraw or change your cookie consent at any time by clicking the "Cookie Settings" link in the footer of our website and updating your preferences. Withdrawing consent does not affect the lawfulness of any data processing that occurred while consent was active — it only applies to future cookie placement.

Google Chrome
Go to Settings → Privacy and Security → Cookies and Other Site Data. Here you can block all cookies, block third-party cookies, or manage exceptions for specific websites.

Mozilla Firefox
Go to Settings → Privacy & Security → Cookies and Site Data. Firefox allows you to block cookies from unvisited sites, block cross-site tracking cookies, and manage site-specific cookie permissions.

Safari (Mac & iOS)
Go to Preferences → Privacy → Manage Website Data. Safari's Intelligent Tracking Prevention automatically limits cross-site tracking. You can also block all cookies — though this may affect website functionality.

Microsoft Edge
Go to Settings → Cookies and Site Permissions → Manage and Delete Cookies and Site Data. Edge allows you to block third-party cookies and manage site-specific permissions.

Opera
Go to Settings → Advanced → Privacy & Security → Site Settings → Cookies. Opera provides similar cookie management controls to Chrome.

Chrome on Android
Go to Chrome Menu → Settings → Site Settings → Cookies. You can block third-party cookies and manage site-specific permissions.

Safari on iPhone/iPad
Go to iPhone Settings → Safari → Privacy & Security. You can block all cookies or block cross-site tracking — though blocking all cookies may affect website functionality.

Blocking cookies through your browser settings will affect all websites you visit — not just ERP Group. If you block strictly necessary cookies for ERP Group, you will not be able to log into the platform or access your account. We recommend using our cookie preference centre for ERP Group-specific cookie management, and using browser settings for broader cookie control preferences.

Cookie data collected by ERP Group is used exclusively for the purposes described in this Cookie Policy — platform functionality, performance improvement, personalisation, and targeted advertising. Cookie data is never sold to third parties. It is shared only with the specific third-party service providers — such as Google Analytics and LinkedIn — described in this policy, who are contractually bound to use the data only for the specific purposes for which it was shared.

Some cookies — particularly session and authentication cookies — are linked to your ERP Group account and are therefore associated with your personal information as described in our Privacy Policy. Analytics cookies generally collect anonymised, aggregated data that does not identify you personally. Marketing cookies collect behavioural data that is processed by third-party advertising platforms — subject to their own privacy policies.

Cookie data is retained for the periods specified in the cookie tables in Section 2 of this policy. When a cookie expires, it is automatically deleted from your device. You can delete cookies manually at any time through your browser settings or our cookie preference centre.

ERP Group's cookie practices comply with India's Information Technology Act 2000, IT (Reasonable Security Practices) Rules 2011, and the Digital Personal Data Protection Act 2023 — which require us to obtain your informed consent before placing non-essential cookies on your device and to provide clear, accessible controls for managing your cookie preferences.

ERP Group integrates several third-party services into its website and platform that may place their own cookies on your device. These third parties operate under their own privacy and cookie policies, which we encourage you to review:

Our website may contain links to third-party websites — including the GSTN portal, government websites, partner websites, and industry resources. When you click on an external link and leave www.erpgroup.in, this Cookie Policy no longer applies. We have no control over the cookies placed by external websites and encourage you to review their individual cookie policies before proceeding.